We had the opportunity to provide full marketing support to EduKids, the first digital platform in the Macedonian market that unifies all educational and recreational activities for children in one place. Through our comprehensive marketing services, they were able to establish a strong market and online presence within just a few months.
EduKids is the first digital platform on the Macedonian market that unifies all educational and recreational activities for children in one place. Through EduKids, parents can now quickly and easily book activities for their children at partner facilities that are part of our network. EduKids is designed for companies that offer this platform as a benefit to their employees. Through EduKids, companies provide their employees with access to vouchers that can be used for a wide range of activities, from sports training to artistic and educational programs for children.
EduKids approached us in June 2024 with a promising idea but lacked the structure and tools needed to succeed. They had:
A simple landing page.
A compelling story, but no clear branding or marketing strategy.
No social media presence or content stratefy
They had a logo created using AI tools, but it was of poor quality, and they lacked any brand standards or strategy
They needed a partner to build their brand from scratch, establish a strong online presence, and develop a comprehensive marketing strategy to bring their vision to life.
As a marketing team, we pride ourselves on a detail-oriented and structured methodology. By leveraging creativity, innovation, and AI integration, we push the boundaries of digital marketing to make brands not only visible but memorable. Our unique approach includes:
Tailored marketing strategies to align with EduKids’ unique goals and challenges. Personalized support throughout the journey to ensure measurable results.
focused on achieving EduKids’ business goals, from boosting brand awareness to increasing conversions and driving sales.
Going beyond creating logos or sending emails, we are committed to enhancing online visibility, increasing audience engagement, and driving conversions to ensure the brand thrives in the digital landscape.
We provided end-to-end marketing support for EduKids from June 2024 to December 2025. Key milestones include:
Crafted a comprehensive brand guide, including visual identity, tone, and messaging guidelines, to ensure consistent and impactful online presence. Enhanced the existing logo for a modern, recognizable look.
Developed a new content strategy using Story Brand methodology to resonate with the target audience and increase conversions. Created high-quality, engaging content tailored to EduKids’ mission and values.
Built a new website from scratch with a user-friendly design, clear navigation, and added functionalities to deliver an exceptional user experience.
Launched new social media platforms and implemented a management strategy to establish a strong online presence on LinkedIN, Facebook and Instagram.
Designed and executed digital campaigns focused on building brand awareness and engaging audiences across multiple channels.
Through our structured and innovative approach, we achieved measurable success for EduKids:
Surpassed expectations with a 233.4% increase in organic user reach and 220.6% growth in organic visits on social media in the first month, solidifying EduKids as a recognizable and trusted brand in the market.
Achieved a 21.9% increase in LinkedIn engagement rate, exceeding industry benchmarks, while delivering 125% of projected engagements on Facebook and an 8.0% boost on Instagram, reflecting robust performance and growth opportunities.
Drove a 300% increase in website visits, with users spending an average of 3.5 minutes per session, showcasing high-quality traffic and interest in the platform.
By combining creativity, innovation, and a result-driven mindset, we transformed EduKids into a thriving digital brand. Our holistic approach ensured that every aspect of their online presence—from branding to website functionality—was optimized for success. EduKids is now positioned as a leader in the Macedonian market, offering unparalleled value to parents and companies alike.
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