In May 2025, the restaurant Rock Kafana Rustikana relocated to a new modern urban area in Skopje and reopened under its new identity, Roosty. As part of this transition, the restaurant upgraded its space, refreshed its concept, and needed a brand identity that captured the evolution of the experience. The goal was to introduce a modern, energised look that reflected the new venue, while still maintaining a clear connection to the previous Rustikana branding that long-time guests recognized and valued. Digital Halo partnered closely with the Roosty team to develop a complete rebrand that respected the brand’s roots, preserved its familiar character, and introduced a refined visual direction that matches the restaurant’s expanded atmosphere and future ambitions.
When Rustikana moved to its new location in May 2025, it expanded its concept to offer a more modern and social dining experience. The upgraded venue features:
With this move, the brand needed a refreshed identity that reflected its new environment, audience, and vision.
The rebrand required careful coordination to ensure customers understood the transition from Rustikana to Roosty. Key challenges included:
The new identity needed to feel modern and fresh while maintaining the community connection built over the years.
Positioning Roosty as a modern and unique venue built around great food, music, and community.
Supporting the transition from Rustikana to Roosty with a name that is modern, simple, memorable, and visually strong.
A new modern logo with striking typography, and a thunderbolt element designed to strengthen the brand personality, while embracing the former color palette for resemblance to the old brand.
A new design system for the food and drinks menus with clear structure, readability, and visual consistency.
A complete set of templates to support future announcements, promotions, and event communication.
Messaging and visuals for introducing the new brand and promoting the opening at the new location.
Digital Halo delivered a structured rebranding process from January to May 2025, supporting the transition to the new venue.
A fresh visual language with updated logo, fonts, symbols, and graphic elements designed for the restaurant’s new concept.
A clear brand manual to ensure the team maintains consistency across print, digital, and in-venue materials.
Redesigned food and drink menus, updated signage elements, and a set of creative assets supporting the opening campaign.
Clear messaging for social media and on-site materials to help guests understand the move and the new brand.
The new identity gives Roosty a cohesive visual base that supports the desired brand’s growth.
The change from Rustikana to Roosty was received positively by guests, maintaining loyalty while attracting new visitors.
The new visual identity strengthened the restaurant’s presence across social media and on-site branding, retaining the former customer base and successfully attracting new ones.
All materials, from menus to digital templates, now follow a unified design system that supports long-term brand stability.
With its new location and refreshed identity, Roosty is positioned to continue growing its community and expanding its programming.
