Coolness Redefined

Case Study: Rock Kafana Rustikana Oktoberfest Campaign 2024

We had the pleasure of working with Rock Kafana Rustikana, a family-owned restaurant in Skopje, North Macedonia, to design and implement a highly successful Oktoberfest campaign for October 2024. As one of the most important events of the year, Rock Kafana Rustikana entrusted us with creating a unique and compelling campaign that would not only elevate their Oktoberfest promotion but also generate new leads to support their business growth in 2025.

Client

Rock Kafana Rustikana

Industry

Restaurants

Location

Skopje, North Macedonia

Timeframe

October 2024

Services Provided

Design, Marketing Concepts, Social Media, Email Marketing Support, Web Development Support

Introduction: Elevating the Oktoberfest Experience

Rock Kafana Rustikana has built a reputation for offering a unique blend of traditional Macedonian cuisine with a contemporary pub atmosphere. They pride themselves on creating an inviting, cozy ambiance that feels like home while delivering top-quality service and a vibrant social experience. As a restaurant that blends the best of local flavors with modern entertainment, Rock Kafana Rustikana has earned its spot as a favorite night out spot for its guests.

Challenges: Turning an Event into a Lead-Generation Opportunity

The main challenge Rock Kafana Rustikana faced was finding a way to leverage the Oktoberfest event to not only attract a large number of visitors but also generate valuable customer leads. With big plans for 2025, they needed a robust system to collect and manage customer data, ensuring they could continue engaging their audience long after Oktoberfest ended. Their goal was to increase their customer database significantly while running a campaign that would boost revenue and brand visibility.

The Strategy

Crafting a Multi-Channel Campaign

To address these challenges, we designed an integrated Oktoberfest campaign that focused on two core objectives: promoting the Oktoberfest event itself and capturing leads to help grow Rock Kafana Rustikana’s customer base for the future. We provided a comprehensive range of services, including:

Campaign Concept & Design

We developed a creative concept for the Oktoberfest theme that aligned with Rock Kafana Rustikana’s brand identity. The design focused on creating eye-catching digital and print materials that would appeal to both loyal patrons and potential new customers.

Lead Generation Strategy

Understanding the importance of gathering leads, we implemented a strategic approach by designing a landing page specifically for the Oktoberfest campaign. This page featured engaging content and a contact form to capture customer details, with the incentive of a free beer as a special offer for those who signed up.

Social Media & Marketing Support

To maximize the campaign’s reach, we crafted compelling social media assets and email marketing materials that were tailored to each platform. These assets were designed to build excitement for the event while also encouraging visitors to share their personal information to access the special offer.

Web Development Support

We helped Rustikana build a user-friendly landing page and integrated contact forms to automate the lead capture process by providing guidance on the process flow and content. This streamlined data collection and ensured that potential leads could be nurtured through future communication.

Our team worked closely with Rock Kafana Rustikana throughout the campaign’s development to ensure every aspect was executed seamlessly. The landing page was promoted heavily across social media channels, and the email campaign reached an extensive list of existing and potential customers. Offline materials, including flyers and posters, were placed strategically throughout the restaurant and in local spots to boost visibility. A free glass of beer was offered, positioned as the ultimate gift for Oktoberfest-goers, attracting a large number of participants to sign up for Rock Kafana Rustikana’s mailing list. This combination of incentives, clear communication, and visually appealing materials helped Rock Kafana Rustikana engage with their audience both online and offline.

results

Exceeding Expectations

The Oktoberfest campaign delivered outstanding results, surpassing expectations with a 22% revenue increase, showcasing the power of a well-executed marketing strategy.

Leads Generated

More than 2,000+ leads were collected within just one month, exceeding Rock Kafana Rustikana’s lead generation goals.

Social Media Growth

Despite being a small business, Rock Kafana Rustikana boasts an impressive Instagram following of nearly 10,000. Through this campaign, their social media following grew by an additional 5%, gaining over 500 new followers in just a short period.

Customer Satisfaction

The campaign’s success was also reflected in an increase in customer’s satisfaction, with a 23% rise in positive feedback from customers based on post-event surveys.

Visitor Growth

Rock Kafana Rustikana experienced a 30% increase in the number of visitors to the restaurant during the Oktoberfest event, indicating that the campaign successfully attracted a larger crowd.

Revenue Boost

Most notably, Rock Kafana Rustikana saw a 22% increase in revenue during Oktoberfest, a direct result of the campaign’s success in drawing in both new and returning customers.

The Oktoberfest campaign for Rock Kafana Rustikana not only achieved but surpassed the goals set at the outset. By combining strong design, targeted marketing strategies, and effective lead-generation tactics, we helped Rock Kafana Rustikana enhance their brand presence, grow their customer base, and significantly boost revenue. We’re excited to continue working with them on their future initiatives and look forward to more successful projects ahead.